LULULEMON
Swiftly Tech Collection
The “Swiftly Tech” is one of Lululemon’s first products. Its iconic “Yogo” body mapping has global brand recognition.
I had the opportunity to develop four additional styles to add to the Swiftly Tech family; a cropped long sleeve & short sleeve as well as a relaxed tennis short sleeve polo & tank top. Included in each development were dozens of other artwork iterations & seasonal styles.
The Swiftly Tech collection is developed through a seamless knitting construction, which results in less seams to avoid chafing during your workouts. Because of its engineered mesh construction for extra breathability, amazing fit, and comfortable fabric, Swiftly Tech has a cult-like following in the retail world.
The Swiftly Tech Cropped Long Sleeve & Short Sleeve silhouettes are a highlight of my Lululemon career. Although these silhouettes were originally intended to be seasonal styles, they quickly surpassed their sales targets and became core silhouettes, earning permanent placement in retail stores and ecommerce platforms since its launch in 2023. The Swiftly Tech Cropped Short Sleeve quickly became the second best-selling top in the entire Swiftly Tech franchise.
2023 Collection
SHORT SLEEVE
LONG SLEEVE
RELAXED POLO SHIRT
RELAXED POLO TANK TOP